The Science:
How Moss Pure Works
Our patent pending science benefits both your well-being and the environment. Moss Pure adds value to your space with the following:
Air Filtration within minutes. 60% more efficient than tabletop air filters
No Watering, Sunlight, or Maintenance Needed
Stress & Anxiety Relief Device
Soundproof design
Long Lasting & High Quality Guaranteed
Made of 95% or more eco-friendly materials
Innovative Live Moss Wall Art
OUR CHALLENGE: Become the only company in the world to use 100% living moss as aesthetically pleasing wall art, and a certified air filter. We would also extend the life span of live moss so that our moss will survive indefinitely within our products without needing watering, sunlight, or maintenance.
OUR “WHY”: No other company is able to keep living moss alive indoors or outdoors without needing excessive watering. No other company is able to use moss as a certified air filter. Our competitors, even to this day, use preserved or dried moss which has none of the benefits of live moss. Preserved moss companies may say their moss is living or real, but it’s not. Preserved moss is no longer living and will need to be replaced or thrown out within 1 year. You can’t just add living moss to a decor piece. It won’t survive and it will not be an air filter.
HOW WE DID IT: Moss Pure was created during a startup challenge at the Massachusetts Institute of Technology (MIT) where it won first place (MIT Lebanon Challenge). It’s all in our proprietary science, called the moss sauce. Our science was developed over the course of a year. Our Founder and CEO, a Chemical Engineer and Biologist created and tested our products. After that, we worked with customers and air quality labs across the United States to further test our products. Once our design was tested and confirmed by our customers and the lab, we launched our products in 2021!
HOW IT’S GOING: We are the only company in the world to use 100% living moss as a patent pending air filter and stress relief device that doesn’t need watering, sunlight, or maintenance.
Moss Pure was created during a startup challenge at the Massachusetts Institute of Technology (MIT) where it won first place (MIT Lebanon Challenge). During the competition, it was realized that moss has several benefits. But, there weren’t many companies that were using live moss. Most moss companies use preserved moss, which is no longer living or dried moss, which is neither living or dead but in a dormant state. Preserved moss has several disadvantages. It doesn’t last long, and is treated with toxic chemicals that give the preserved moss a strong smell. Neither preserved or dried moss are able to provide the benefits that live moss can provide since the mosses are no longer alive.
We talked to customers and they preferred live moss and its benefits over preserved and dried moss. We found that customers wanted live moss art without having to water it.
- No other company was able to use moss an an effective air filter.
- No other company was able to keep live moss alive in indoor moss wall environments for more than a few days. Our science extends the lifespan of live moss in our products to last indefinitely within our design.
- Existing living walls and moss walls used a great amount of water and electricity and were bulky and required time to assemble. There were no live moss products that were for the everyday consumer and business.
Using science and live moss art, Moss Pure was created
1) Act as a modern air filter and therapeutic stress relief device made of live moss that would effectively purify air in any indoor or outdoor space,
2) Sustain the live moss so that it is able to stay alive within our product design without needing water, sunlight, or electricity,
3) Provide an aesthetically pleasing design that can be used as a live moss decor piece in your business and modern space.
MossPure® Live Moss vs Preserved Moss
Other moss companies use preserved moss which is no longer living and processed with chemicals. The moss has a strong chemical smell, collects dust and mold (since the moss is no longer living), and just does not last without needing replacement or having to be thrown out within 1 to 2 years. Preserved moss is actually toxic to your health as it off-gases or emits chemicals into your air. Overall, it’s not a sustainable or viable option.
Moss Pure was created with an innovative blend of science and interior and fashion design techniques to build 100% living moss decor pieces that last without needing watering, sunlight, or maintenance. Our premium quality products are also certified air filters and stress relief devices, as well as stunning conversation pieces for your business and high-end space.
The differences between Moss Pure’s living moss and preserved moss are below.
MOSSPURE® LIVING MOSS
AFTER 4 YEARS
- Moss is still living, lush and healthy
- Our patent pending air filter is capturing pollutants such as dust and allergens
- No watering, sunlight, or maintenance needed
PRESERVED “MOSS”
AFTER ONLY 1 YEAR
Did not last. The “moss” has collected dust, is moldy, and needs to be thrown out and replaced
1. Air Quality and Air Filtration
PROBLEM 1:
- More than 50 million Americans suffer from allergies each year
- 24 million Americans suffer from respiratory diseases such as asthma Source
- Air quality is a major national and global issue. Both indoor and outdoor pollutants from cooking, cleaning, burning fuel, and wildfires – just to name a few, impact our lives daily.
No other company is able to use moss as a certified air filter. If you just add moss to a frame or decor piece, it won’t survive for more than a few days, it will need excessive watering, and it wouldn’t be an air filter. Live moss on its own is not an air filter. Plants that are “air purifiers” don’t actually improve your air quality. These plants will take 20 years to only filter out 0.2% of your space.
1. SOLUTION – Live Moss Air Filter
Moss Pure’s patent pending and proprietary design uses moss to improve the air in your space of carbon dioxide, particulate matter (dust, allergens), volatile organic compounds, metals, bacteria, and viruses. These pollutants cause allergies, asthma, respiratory illnesses, and cancer.
Live moss on its own is not an air filter. Air purifying plants do not work to improve your air quality. Normally air purifying plants will take 20 years to purify only 0.2% of the air in your space. We didn’t want to use the natural air purifying capability of live moss. We wanted to create a product that makes an impact on your air quality. This is why we use our proprietary science and over 20 years expertise in environmental engineering. Our science enhances the ability of live moss to become an effective air filter. And to prove this, we had our products certified and tested for air quality in a U.S. laboratory. Results from air quality testing have certified that Moss Pure improves your air quality in just two minutes.
Moss Art That is Scientifically Certified to Improve Your Air Quality
If a product is not certified for air quality by a third party laboratory, it is not an air filter.
Moss Pure was tested for air quality by a U.S. certified laboratory. The results found that in 2 minutes, Moss Pure purified the air of 30% of carbon dioxide. That’s 300,000 ppm of carbon dioxide for every square foot of living moss! Moss Pure also captures pollutant particles such as dust, allergens, metals, and bacteria and viruses. Moss Pure is the first and only plant-based product to have certified lab testing results from a U.S. laboratory. This is important because when making a claim that a product improves air quality, you need to have it tested in a lab with certified testing methods from the FDA, EPA, and other regulatory agencies. There are moss companies claiming that their products are air filters but they don’t have certified air quality testing to prove their claims.
2. Provides You With Therapeutic Relief Using the MossPure Method
PROBLEM 2: 80% of Americans have reported feeling stressed or anxious during the pandemic (American Psychological Association). Stress is a major issue in the United States, impacting mental and physical health, relationships, and decreasing productivity (Source).
2. Solution – Live Moss Stress and Anxiety Relief Device
SOLUTION 2: In 1984, Harvard renowned Edward O. Wilson researched biophilic design. He found that stress and anxiety in people were reduced when visions of nature were brought into their space. Since then, several psychologists have conducted research and have found similar results.
However, we found a gap with biophilic design. Biophilic design only includes the visual sight of nature. So, we created the patent pending MossPure® Method for stress and anxiety relief. Using science and design, Moss Pure provides you with therapeutic relief from stress by going above and beyond biophilic design. Moss Pure combines proprietary science and interior design techniques to engage not only your vision, but your other senses such as touch and smell to increase the effects of biophilic design and reduce your stress and anxiety levels.
How the MossPure® Method Provides You With Therapeutic Relief
VISION:
- Most moss companies use preserved moss that is no longer living. Moss Pure uses actual live, real moss in your direct space
- We use proprietary 3D design elements and naturally occurring materials such as reclaimed wood, which makes it feel like you’re in an indoor, modern forest
- Our products are lightweight and mobile to move with you throughout your space, providing a relaxing, zen environment wherever you are
TOUCH:
- Most moss wall companies use screens or a barrier from the moss. It was critical for Moss Pure’s design to be open to allow your direct interaction with the live moss in our products, therefore providing therapeutic relief
SMELL:
- Moss Pure’s live moss smells like fresh nature, a park, and fresh cut grass. The refreshing smell creates a zen and calming environment in your space. In contrast, preserved moss gives off a strong chemical odor.
3. An Aesthetically Pleasing Moss Air Filter
Moss Pure doesn’t look like your usual air filter. Despite all of the science that we put into our products, it was important that Moss Pure didn’t look like a scientific device. We’ve put a lot of work into creating simple, yet aesthetically pleasing decor. Our design process is made of up of two parts, combining both science and art. First, biology and engineering are used to create our multi-layered live moss air filter. Next, interior and fashion design elements are used to create a carefully crafted, aesthetically pleasing decor piece for your space.