The Science:
How Moss Pure Works
Our patent pending science benefits both your well-being and the environment. Moss Pure adds value to your space with the following:
Air Filtration within minutes. 60% more efficient than tabletop air filters
No Watering, Sunlight, or Maintenance Needed. No irrigation or watering system needed – our patent pending invention provides needed nutrients to our living moss while acting as an air filter
Stress & Anxiety Relief Device
Soundproof design
Long Lasting & High Quality Guaranteed
Made of 95% or more eco-friendly materials
Innovative Live Moss Wall Art
OUR CHALLENGE: Become the only company in the world to use 100% living moss as aesthetically pleasing wall art, that doubles as a certified air filter and stress relief device. Our live moss would need no watering, sunlight, or maintenance and survive within our patent pending and proprietary design and invention. T
OUR “WHY”: No other company is able to keep living moss alive indoors or outdoors without needing excessive watering. No other company is able to use moss as a certified air filter. Our competitors, even to this day, use preserved or dried moss which has none of the benefits of live moss. Preserved moss companies may say their moss is living or real, but it’s not. Preserved moss is no longer living and will need to be replaced or thrown out within 1 year. Also, you can’t just add living moss to a decor piece. It won’t survive and it will not be an air filter. Live moss on its own is not an air filter.
HOW WE DID IT: Moss Pure was created in 2020 during a startup challenge at the Massachusetts Institute of Technology (MIT) where it won first place (MIT Lebanon Challenge). It’s all in our proprietary and patent pending science, called the moss sauce. Our science was developed over the course of a year. Our Founder and CEO, a Chemical Engineer and Biologist created and tested our products. After that, we worked with customers and air quality labs across the United States to further test our products. Once our design was tested and confirmed by our customers and the lab, we launched our products in 2021! Moss Pure is a new product and invention that uses lush, natural living moss and is the only company in the world to do what we are doing.
HOW IT’S GOING: We are the only company in the world to use 100% living moss as a patent pending air filter and stress relief device that doesn’t need watering, sunlight, or maintenance.
Moss Pure was created during a startup challenge at the Massachusetts Institute of Technology (MIT) where it won first place (MIT Lebanon Challenge). During the competition, it was realized that there was a gap in the living wall market. No other company was using live moss. Most moss companies use preserved moss, which is no longer living or dried moss, which is neither living or dead but in a dormant state. Preserved moss has several disadvantages. It doesn’t last long, and is treated with toxic chemicals that give the preserved moss a strong smell. Neither preserved or dried moss are able to provide the benefits that live moss can provide since the mosses are no longer alive.
There were companies that were trying to just add live moss to a frame or decor piece and make it work as an air filter. But you can’t just add living moss to a frame or decor piece, in either indoor or outdoor environments. It just doesn’t work. The live moss just won’t survive for more than a few days, it will need excessive watering, and live moss on its own is not an air filter. There is science that is needed. And that’s where Moss Pure’s patent pending science and invention comes into place. The reason why our products work and last is because of our science and invention – which has been scientifically certified and lab tested.
We talked to customers and they preferred live moss and its benefits over preserved and dried moss. We found that customers wanted live moss art without having to water it.
- No other company was able to use moss an an effective air filter.
- No other company was able to keep live moss alive in indoor moss wall environments for more than a few days. Moss Pure’s patent pending science extends the lifespan of live moss in our products to last indefinitely within our design.
- Existing living walls and moss walls used a great amount of water and electricity and were bulky and required time to assemble. Customers were frustrated with living plant walls because they needed constant watering and the plants had to be constantly replaced.
Using science and live moss art, Moss Pure was created
1) Scientifically certified air filter and therapeutic stress relief device made of live moss that would effectively purify air in any indoor or outdoor space,
2) Sustain the live moss so that it is able to stay alive within our product design without needing water, sunlight, or electricity,
3) Provide an aesthetically pleasing design that can be used as a live moss decor piece in your business and modern space.
MossPure® Live Moss vs Preserved Moss
Other moss companies use preserved moss which is no longer living and processed with chemicals. The moss has a strong chemical smell, collects dust and mold (since the moss is no longer living), and just does not last without needing replacement or having to be thrown out within 1 to 2 years. Preserved moss is actually toxic to your health as it off-gases or emits chemicals into your air. Overall, it’s not a sustainable or viable option.
Moss Pure was created with an innovative blend of science and interior and fashion design techniques to build 100% living moss decor pieces that last without needing watering, sunlight, or maintenance. Our premium quality products are also certified air filters and stress relief devices, as well as stunning conversation pieces for your business and high-end space.
The differences between Moss Pure’s living moss and preserved moss are below.
MOSSPURE® LIVING MOSS
AFTER 4 YEARS
- Moss is still living, lush and healthy
- Our patent pending air filter is capturing pollutants such as dust and allergens
- No watering, sunlight, or maintenance needed
PRESERVED “MOSS”
AFTER ONLY 1 YEAR
Did not last. The “moss” has collected dust, is moldy, and needs to be thrown out and replaced
1. Air Quality and Air Filtration
PROBLEM 1:
- More than 50 million Americans suffer from allergies each year
- 24 million Americans suffer from respiratory diseases such as asthma Source
- Air quality is a major national and global issue. Both indoor and outdoor pollutants from cooking, cleaning, burning fuel, and wildfires – just to name a few, impact our lives daily.
No other company is able to use moss (or any other plant) as a certified air filter. Live moss on its own is NOT an air filter. You can’t just add moss onto a decor piece or frame and expect it to survive or work. If you just add moss to a frame or decor piece, it won’t survive for more than a few days, it will need excessive watering, and it wouldn’t be an air filter. Live moss on its own is not an air filter. Plants that are “air purifiers” don’t actually improve your air quality. These plants will take 20 years to only filter out 0.2% of your space.
In the United States, you cannot claim that your product is an air filter. It must pass third-party laboratory testing for air quality from a certified laboratory. No other moss based or plant based air filter has passing lab results for air quality from a U.S. laboratory.
1. SOLUTION – The World’s First and Only Certified Live Moss Air Filter
Moss Pure’s patent pending and proprietary design uses moss to improve the air in your space. It removes carbon dioxide, particulate matter (dust, allergens), and volatile organic compounds. It also eliminates metals, bacteria, and viruses. These pollutants cause allergies, asthma, respiratory illnesses, and cancer.
Live moss on its own is not an air filter. In the 1950’s, NASA mentioned that there are plants that can be “natural” air filters. However, air purifying plants do not work to improve your air quality. Normally air purifying plants will take 20 years to purify only 0.2% of the air in your space. We are not just adding moss to a decor piece and calling it an air filter. This again would not work. Moss on its own is NOT an air filter and would not be able to improve your air quality on its own. Using patent pending science, we assemble a multi-layered and bio-engineered air filter into every one of our products. We wanted to create a product that makes an impact on your air quality. This is why we use our proprietary and patent pending science and over 20 years of experience in both biology and engineering. Our science enhances the ability of live moss to become an effective air filter. And to prove this, we had our products certified and tested for air quality in a U.S. laboratory. Results from air quality testing have certified that Moss Pure improves your air quality in just 2 minutes. No other moss based or plant based product has these testing results.
Moss Art That is Scientifically Certified to Improve Your Air Quality
If a product is not certified for air quality by a third party laboratory, it is not an air filter. No other company has certified air filter results. No other company can claim that their product is a living moss air filter.
Moss Pure was tested for air quality by a U.S. certified laboratory. The results found that in 2 minutes, every square foot of Moss Pure purified the air of 30% of carbon dioxide daily. Moss Pure also captures 1,576,590 pollutant particles daily such as dust, allergens, metals, and bacteria and viruses. Moss Pure is the first and only plant-based product to have certified lab testing results from a U.S. laboratory. This is important because when making a claim that a product improves air quality, you need to have it tested in a lab with certified testing methods from the FDA, EPA, and other regulatory agencies. There are moss companies claiming that their products are air filters but they don’t have certified air quality testing to prove their claims. Not only did Moss Pure pass certified air quality testing, it actively improves your air quality with the following results:
Every square foot of Moss Pure captures:
- 200 ppm of carbon dioxide in your space daily
- 73,000 ppm of carbon dioxide in your space yearly
- That’s 12 pounds of carbon dioxide captured in your space for every square foot of our living moss air filter!
Pollutants (dust, allergens, pet dander, toxic gases, smoke, odor, VOCs, cancer causing pollutants, metals, bacteria, viruses, mold, etc)
- 1,576,590 pollutants daily
- 575,455,350 pollutants yearly
- Captures pollutants that cause allergies, respiratory illnesses and cancer
2. Provides You With Therapeutic Relief Using the MossPure® Method
PROBLEM 2: 80% of Americans have reported feeling stressed or anxious during the pandemic (American Psychological Association). Stress is a major issue in the United States, impacting mental and physical health, relationships, and decreasing productivity (Source).
Biophilic design doesn’t work.
In 1984, Harvard renowned Edward O. Wilson researched biophilic design. He found that stress and anxiety in people were reduced when visions of nature were brought into their space. Since then, several psychologists have conducted research and have found similar results.
However, we found a gap with biophilic design. Biophilic design only includes the visual sight of nature and only improves your wellbeing by 15%. This isn’t significant. Some companies mention that painting a room green is a biophilic design aspect. Or that adding wood to decor in a space is another aspect. Or that even adding a plant or two to your space. These elements are claimed to help improve your wellbeing. However, this isn’t true and there isn’t clear scientific testing to prove it. Biophilic design just doesn’t work from a scientific viewpoint.
2. Solution – Live Moss Stress and Anxiety Relief Device
SOLUTION 2: The alternative to biophilic design – Moss Pure
Biophilic design doesn’t work from a scientific perspective. So, we created the patent pending MossPure® Method for stress and anxiety relief. Using science and design, Moss Pure provides you with therapeutic relief from stress by going above and beyond biophilic design. Moss Pure combines proprietary and patent pending science and interior design techniques to engage not only your vision, but your other senses such as touch and smell to increase the effects of biophilic design and reduce your stress and anxiety levels.
Preliminary testing shows that the patent pending MossPure® Method reduces stress and anxiety by 84.6% and increases productivity by 72.2%.
How the MossPure® Method Provides You With Therapeutic Relief
VISION:
- Most moss companies use preserved moss that is no longer living. Moss Pure uses actual live, real moss in your direct space
- We use proprietary 3D design elements and naturally occurring materials such as reclaimed wood, which makes it feel like you’re in an indoor, modern forest
- Our products are lightweight and mobile to move with you throughout your space, providing a relaxing, zen environment wherever you are
TOUCH:
- Most moss wall companies use screens or a barrier from the moss. It was critical for Moss Pure’s design to be open to allow your direct interaction with the live moss in our products, therefore providing therapeutic relief
SMELL:
- Moss Pure’s live moss smells like fresh nature, a park, and fresh cut grass. The refreshing smell creates a zen and calming environment in your space. In contrast, preserved moss gives off a strong chemical odor.
3. An Aesthetically Pleasing Moss Air Filter
Moss Pure doesn’t look like your usual air filter. Despite all of the science that we put into our products, it was important that Moss Pure didn’t look like a scientific device. We’ve put a lot of work into creating simple, yet aesthetically pleasing decor. Our design process is made of up of two parts, combining both science and art. First, biology and engineering are used to create our multi-layered live moss air filter. Next, interior and fashion design elements are used to create a carefully crafted, aesthetically pleasing decor piece for your space.